Skip to main content

The Competency Trust Driver™

  • Reporting

Your expertise and excellence set you apart.

What’s Important

Roadmapping Innovation: Continuous R&D, product iterations, or new solutions that demonstrate a commitment to evolving social or environmental impact.

Building Aligned Teams: A strong culture of collaboration and clarity around mission, ensuring that employees at every level are united in the company’s direction.

Shared Vision: A clearly communicated strategy or design thinking process that the public (and employees) can see and understand.

Design Thinking: Publicly discussing prototypes, roadmaps, or how solutions are tested and improved, indicating a culture of agile innovation.

Competency KBI’s (Key Behavioral Indicators)

Internal KBIs:

  • Quantitative:
    • % of teams trained in design thinking and innovation methodologies
    • Number of innovation roadmaps created and implemented annually
  • Qualitative:
    • Employee confidence in team alignment and vision (employee engagement surveys)

External KBIs:

  • Quantitative:
    • Market adoption rates of innovative solutions
    • Customer satisfaction scores on innovation and competency (Net Promoter Score)
  • Qualitative:
    • Industry perception as a leader in competency and innovation (industry analyst reports)

Mapping The Competency Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

WC2: Measurement and improvement of workplace culture.

FW3: Enabling suppliers to pay living wages/incomes.

HR4: Collaboration with suppliers for human rights objectives.

ESC5: Collaboration with suppliers for environmental objectives

 

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 4: Quality Education.

SDG 9: Industry, Innovation, and Infrastructure.

Competency

Trust Signals

Innovation, team alignment, design thinking, impact through product Trust Signals:

Google Partner or Google Developer Certification

IDEO CoLab or HCD/Design Thinking Credentials

Fast Company’s Most Innovative Companies

Techstars/Y Combinator Alumni Badge

ISO 56002 (Innovation Management System)

 

Trusted Competency Focused Brands
Fairphone
: Constantly refining a modular, fair-trade smartphone with transparent supply chains.

TerraCycle: Innovates solutions for “hard-to-recycle” waste, including Loop, a reusable packaging system.

Algramo: High-scoring B Corp with refillable packaging systems that save consumers money while reducing plastic waste.

Fetzer Vineyards: Continual improvement in regenerative viticulture; invests in R&D around organic, carbon-neutral wine production.

Proximity Designs: Myanmar-based social enterprise tackling rural poverty with iterative product design for low-cost irrigation.

 

How Does Competency Manifest In Your Business?

Operations Alignment

When systems, structures, and people move together, your purpose becomes practice.

We design operating models that reflect your evolving ecosystem—bridging mission, metrics, and movement. From distributed orgs to hybrid workforces, we shape how your structure serves your strategy.

We reduce complexity without sacrificing values. By engaging the humans behind the workflows, we streamline operations in ways that enhance—not erode—trust and autonomy.

We help you plan for change, disruption, and interdependence. From scenario mapping to resource modeling, we ensure your operations are not just stable—they’re adaptable.

Organizational Change

We evolve your operations from behind-the-scenes to center-stage—where intention, equity, and performance live side-by-side.

We assess where your organization stands—emotionally, structurally, and strategically—so change doesn’t land as disruption, but as evolution. Our change frameworks are grounded in systems thinking and psychological safety.

We help leaders embody change with empathy and clarity—through coaching, journey mapping, and strategic storytelling that builds trust.

We use Consciously’s Culture-as-Ecosystem™ approach to understand your organization’s behaviors, beliefs, and rituals—ensuring your values show up in the day-to-day, not just the all-hands deck.

Data Strategy

It’s not about dashboards—it’s was decisions. We’ll help you finally see data as a bridge between our purpose and our people.

We co-create data strategies that reflect your organizational purpose, stakeholder needs, and the interdependent systems you operate within.

We build flexible, future-ready cloud data platforms that enable advanced analytics, machine learning, and real-time decision-making—without compromising governance or privacy.

We design data pipelines that support proactive insights—delivering the right information, to the right people, at the right moment, to spark informed, timely action.

Ecosystem Mapping

Discover deeper connections for your business by understanding the values and dynamics of your stakeholders, communities, and associations happening in their real-time interactions.

Mapping relationships within your business is about more than identifying stakeholders—it’s about learning how to engage dynamically with them.

We train your team to articulate your value proposition in ways that adapt to different audiences and moments.

Engaging communities is not a one-size-fits-all process. We focus on giving your team the tools to improvise their communication strategies based on the evolving needs and values of your ecosystem.

Our Case Studies

Cultured Trust Driver™

You build trust from the inside out by fostering a strong, values-driven culture.

Degrowth Trust Driver™

You challenge traditional business models by prioritizing sustainability and regeneration.

Sustainability Trust Driver™

You integrate environmental responsibility into every decision.

Compass Trust Driver™

Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.

Competency Trust Driver™

Your expertise and excellence set you apart.

Place Trust Driver™

You are deeply rooted in community and place-based impact.

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Systems Trust Driver™

Your brand sees the bigger picture and works toward interconnected solutions.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Equity Trust Driver™

Your brand builds trust through justice, fairness, and inclusion.

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity