Question 1

What is brand meaning?

Accepted Answer

Clarity on what you stand for, who you're for, who you stand with, and what you should mean to each of the people who matter to your business. Not what you wish you meant. What your products and your actions can actually back up.

Question 2

What is Trust Context™?

Accepted Answer

Trust Context™ is Consciously's name for brand meaning. Every company has its own, made from its particular mix of the eight Brand Trust Drivers™.

Question 3

Are there only four types of brand meaning?

Accepted Answer

No. Action, Intention, Consistency and Ability are four categories the eight drivers are grouped into, not four types of meaning. No two companies have the same mix of drivers, so no two companies have the same brand meaning.

Question 4

What are the four categories of Brand Trust Drivers?

Accepted Answer

Action drivers look at what you actually do and whether it matches what you say. Intention drivers look at the future you're building and who else has to live in it. Consistency drivers look at whether you can keep it up. Ability drivers look at whether you can deliver, what you have, who else you need, and where you fall short.

Question 5

How do you find your brand meaning?

Accepted Answer

Consciously works through the eight Brand Trust Drivers™ across all four categories. A company's particular mix of them is its brand meaning. See https://consciouslyinc.com/brand-trust-drivers/

Meaning

Eight drivers. Four categories. One meaning that’s yours alone.

Action Drivers

Intention Drivers

Consistency Drivers

Ability Drivers

What does your brand actually mean?