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The Systems Trust Driver™

  • Reporting

Your brand sees the bigger picture and works toward interconnected solutions.

What’s Important

Mutualism & Partnerships: Cultivating relationships that uplift the entire ecosystem—across industries, nonprofits, and public sectors.

Systems Thinking: Looking at long-term impacts and how each business decision affects interconnected systems.

Investment & Technology: Developing or funding tools, frameworks, or technologies that empower broader social or environmental change.

Nourish Your Ecosystem: Placing collective well-being above competition, focusing on synergy and holistic solutions.

 

System KBI’s (Key Behavioral Indicators)

Internal KBIs:

  • Quantitative:
    • Number of cross-functional projects initiated annually
    • Effectiveness score of internal systems innovation (measured through internal audits)
  • Qualitative:
    • Employee satisfaction with internal systems supporting their roles (employee surveys)

External KBIs:

  • Quantitative:
    • Number of impactful systemic partnerships established (SDG-aligned, measurable outcomes)
    • Market perception of the company’s contribution to systemic change (annual market survey)
  • Qualitative:
    • Industry recognition as a systems-thinker/enabler (third-party analyst reports)

Mapping The Systems Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

PSG3: Adequate grievance procedures for stakeholders.

FW3: Enabling suppliers to pay living wages/incomes.

HR2: Strategy to address salient human rights issues.

HR4: Collaboration with suppliers for human rights objectives.

ESC5: Collaboration with suppliers for environmental objectives.

GACA1: Responsible and transparent lobbying.

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 16: Peace, Justice, and Strong Institutions.

SDG 17: Partnerships for the Goals.

Systems

Trust Signals

Mutualism, systemic partnerships, enabling tools & networks trust signals:

Partnerships for the Goals (UN SDG #17 Recognition)

Systems Change Leader Awards (e.g., Ashoka Fellow, Skoll Award)

Catalyst 2030 Membership

Systems Innovation Network Certification

Tech for Good Badges (e.g., Microsoft AI for Social Impact)

Systems Centered brands often lead or join coalitions, create open-source tools, or provide financial support that helps multiple stakeholders (including competitors) collaborate to solve big problems.

 

B Lab: Creator of the B Corp framework itself, enabling an entire ecosystem of impact-driven companies.

Beneficial State Bank: Reshapes banking to serve nonprofits, social enterprises, and underbanked communities.

RSF Social Finance: Provides impact loans and investments to social enterprises, fostering collaborative value chains.

REBBL: Formed in partnership with the nonprofit Not For Sale, invests in supply-chain transformation to tackle human trafficking.

Proximity Designs: Also relevant under Competency Centered, but big on building systems (ag tech, microfinance) to uplift entire communities.

 

Our Case Studies

Cultured Trust Driver™

You build trust from the inside out by fostering a strong, values-driven culture.

Degrowth Trust Driver™

You challenge traditional business models by prioritizing sustainability and regeneration.

Sustainability Trust Driver™

You integrate environmental responsibility into every decision.

Compass Trust Driver™

Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.

Competency Trust Driver™

Your expertise and excellence set you apart.

Place Trust Driver™

You are deeply rooted in community and place-based impact.

Building Equitable Energy Futures

Branding an equity energy future.

Helping the Nation Find Sustainable Banking

Sustainable banking can be found here

Fintech Ecosystems with Purpose

Helping a Global Venture Firm Build a more Fair Financial System

The Most Sustainable Fishery in the World

Branding for the most sustainable fishery in the world

Branding For Our Collective Histories

Our Collective Histories built for a Connected Future

Regenerative Realestate Ecosystem

Building a Regenerative Community for the city of Chicago

AI Company Using Humans for Content — Numerify

Building a Content Machine for an AI Analytics Company

Superbowl Staffing Agency Needs New Thinking — BCforward

Helping an international transformation change agent to define their public expression

Connecticuts’ State Bank Manifests Community — Nutmeg

Connecticuts' State Bank wanted to connect better with it's ecosystem

Making a Theory into Change — B Lab

Working to make business a force for change

Seth Godin’s MBA Startup Needed Help — Alt-MBA

HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.

Systems Trust Driver™

Your brand sees the bigger picture and works toward interconnected solutions.

Helping Tech PM’s Build With Joy — Tempo

Getting a Rising Tech Star Into a New Rhythm

Equity Trust Driver™

Your brand builds trust through justice, fairness, and inclusion.

Black Wealth is About More Than Money

Laying a Foundation for Data-Driven Wealth Equity

HealthTech Gets Look and Language — Rectangle Health

Lots of regulation means better processes for visual and verbal communication

National Growth Marketing Campaign — Ad Council

Belonging and Place in the United States for those who need place-based community

Boston Needs Racial Wealth Equity Data — Boston Foundation

Providing resources for grant makers in Boston and the Massachusetts area.

National B2G Branding and Content — Cocensus

Laying a Foundation for Data-Driven Wealth Equity