The Equity Trust Driver™

Reporting

Your brand builds trust through justice, fairness, and inclusion.

What’s Important

Exponential Societal Change:
Committing to solutions aimed at dismantling harmful systems, not just “checking a DEI box.”

Lived Experience & Targeted Universalism:
Prioritizing leadership by or direct partnerships with those who experience inequities, shaping solutions that benefit all.

Eliminating Harm:
Actively identifying and removing exploitation or discrimination within supply chains or hiring practices.

All Power, to All the People:
Striving for widespread empowerment, from workforce composition to governance.

Equity KBI’s (Key Behavioral Indicators)

Internal KBIs:

Quantitative:
- % of historically disadvantaged individuals in leadership roles
- Completion rate of equity training across the organization
Qualitative:
- Employee perceptions of equity and inclusion in workplace culture (employee surveys)

External KBIs:

Quantitative:
- Percentage of products/services accessible to disadvantaged communities
- Amount and effectiveness of resources invested in equity-focused community initiatives
Qualitative:
- Stakeholder perceptions of the company’s genuine commitment to equity (community feedback, external audits)

Mapping The Equity Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

PSG2: Considers stakeholder impacts in decision-making.

FW1: Action toward wage equity.

JEDI1: Data collection and reporting on key people-related actions.

HR1: Commitment to respecting human rights.

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 1: No Poverty.

SDG 5: Gender Equality.

SDG 10: Reduced Inequalities.

Equity

Trust Signals

Centering justice, lived experience, systemic fairness trust signals:

DiversityInc Top 50

Minority Owned Business Certification

Just Capital Rankings

Equity-Centered Design Lab Partners

Gender Equity Seal (UN Women)

Equity in Design Standard (Project Inkblot, etc.)

Equity Centered brands tend to publicly disclose demographic data, share progress on diversity or pay equity goals, and highlight direct partnerships with marginalized communities or social justice initiatives.

Greyston Bakery, Outland Denim, Hella Social Impact, Unity Web Agency, Change Please, Fairware, Sseko Designs, Liberation Foods, Black Girls Code, Momentum Coffee & CoWorking, Alliance Graphics.