The Compass Trust Driver™

Reporting

Your brand makes decisions based on a strong moral compass, prioritizing purpose over short-term profits.

What’s Important

Brand/Product/Values Alignment: A clear mission or purpose that informs all decisions—product design, messaging, and organizational strategy.

Scaling Impact Beyond Profit: Growth is pursued to maximize positive social and environmental outcomes, rather than just chasing market share.

Ecosystem Alignment: Full transparency about how the company’s operations affect its broader ecosystem—suppliers, communities, and the planet.

Values Expression: Publicly sharing guiding principles (through websites, social media, and reports) that showcase how decisions align with core values.

Compass KBI’s (Key Behavioral Indicators)

Internal KBIs:

Quantitative:
- % of employee decisions clearly aligned with company values (from internal surveys)
- Number of new initiatives aligned explicitly to organizational values
Qualitative:
- Frequency and quality of internal communications reinforcing company values

External KBIs:

Quantitative:
- Percentage of products/services directly tied to social/environmental outcomes
- Customer feedback rating on value alignment (surveys, social listening)
Qualitative:
- External perception alignment with company-stated values (market research insights)

Mapping The Equity Driver

B Corp Standards:

Developed by B Lab Global for businesses to become b corp certified.

PSG1: Defined public purpose with material positive impact on society and the environment.

PSG6: Transparency about social and environmental performance.

JEDI2: Implementation of JEDI actions with transparency.

CA2: Science-based targets for global warming below 1.5 °C.

GACA2: Collective action for social/environmental impact.

GACA3: Transparency in taxation approaches.

CIT2: Publicly committing to and progressing on material themes.

SDG Standards:

Adopted by the United Nations to help the world push toward ending poverty, protect the planet and increase and prosperity.

SDG 4: Quality Education.

SDG 13: Climate Action.

SDG 17: Partnerships for the Goals.

Compass

Trust Signals

Values-aligned growth, ecosystem integrity, brand/purpose clarity trust signals:

B Corp Certification

Certified Benefit Corporation (Legal Status)

Social Value International Certification

Purpose-Led Brand Award (e.g., Cannes Lions for Good)

UN Global Compact Participation

Trusted Compass Brands: Dr. Bronner’s, Seventh Generation, Eileen Fisher

How Does The Values Compass Manifest In Your Business?

Trust System™

Executing a trust strategy is depending upon a clear understanding of your business and its ecosystem.

We help you create a flexible strategy where your leaders can respond creatively to shifts in the marketplace.

By aligning your products with improvisational messaging, we ensure your team is ready to convey your value proposition in unique and adaptable ways.

We assess your business ecosystem, focusing on relationships, stakeholders, and category context.

Brand Canon

This is where we make sure we’ve articulated who, what, why and how we are in ways that are clear. Why should we be trusted and when?

For this reason, stakeholder brands aren’t looking to run campaigns as much as feed and fuel strong lasting reciprocal relationships.

In order to connect your value to your values we have to consider both the business and the brand so that when we engage, we know who we are and why.

The better we know ourselves and how we want to articulate our company truths (especially those about our products and services) the easier it will be to gain trust and revenue.

Systems Implementation

Systems implementation isn’t just about software. At Consciously, it’s about empowering people, removing silos, and embedding values into your operational foundation.

We co-design streamlined workflows that reduce friction, elevate cross-functional collaboration, and reflect your organizational values in action.

We embed training, knowledge transfer, and adoption strategies into the implementation process—because no system works without people who are ready, willing, and supported to use it.

We implement enterprise systems (Salesforce, NetSuite, SAP, Workday, etc.) in ways that support stakeholder journeys, not just process automation. Every configuration centers usability, equity, and transparency.

The Compass Trust Driver™

What’s Important

Compass KBI’s (Key Behavioral Indicators)

Mapping The Equity Driver

B Corp Standards:

SDG Standards:

Trust Signals

How Does The Values Compass Manifest In Your Business?

Trust System™

Category Design

Value Articulation

Value Driver

Brand Canon

Relationship Journey’s

Values to Value

Trust Driver

Systems Implementation

Process Optimization

Change Enablement

Human Centered Integrations

Our Case Studies