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    Climbing Gym: Reaching Parents to Teach their Kids the Joy of Rock Climbing

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    Nyansa: Helping a SaaS Internet of Things company Plugin, Prioritize and Take Action on their marketing

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    How Purpose-driven Marketing Provides Value or where the rubber meets the road when it comes to purpose.

    Marketing to Stakeholders? Know These 18 Crucial Roles Brands Can Play in their communities

    A Diverse Look at Brand Archetypes

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    NY & NJ B Corps

    Here’s a listing of New York and New Jersey B Corps ( Benefit Corporations ). While not complete and there is a need for consistent updating we hope to make it a little easier to find other B Corps in New York and New Jersey.

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How Purpose-driven Marketing Provides Value or where the rubber meets the road when it comes to purpose.

Rai-mon Nemar Barnes·
Values and Principles
So you’re on board with purpose-driven marketing and providing values as a purpose-driven business. You’ve defined your company’s values, and... Read More

Marketing to Stakeholders? Know These 18 Crucial Roles Brands Can Play in their communities

Rai-mon Nemar Barnes·
Resources
We talk about stakeholders a lot at Consciously. One of our basic premises is this: If you want to market... Read More

A Diverse Look at Brand Archetypes

Rai-mon Nemar Barnes·
Canon

Stakeholder and Stakeholder Community Personas Go Beyond Traditional Customer Personas

Rai-mon Nemar Barnes·
CanonResources
“Look, that’s me!”  That’s what we say when the marketers have done their job well. They work their way into... Read More

What Is Stakeholder Marketing?

Rai-mon Nemar Barnes·
Resources
A new approach in tune with the world’s complexity Today’s marketing has been built to reach one group of people:... Read More
A green world in a tube, are by Artwork courtesy of Annibale Siconolfi | Inward

The Guide to Purpose-driven Certifications for Sustainability Focused Businesses

Rai-mon Nemar Barnes·
Resources

The Guide to Purpose-driven Certifications for Your Equality-Focused Businesses

Rai-mon Nemar Barnes·
Resources
If your mission involves traditionally marginalized groups, certification can be a major boost. Just what is social equality? It means... Read More

A Guide to Purpose-Driven Legal Business Entities Types

Rai-mon Nemar Barnes·
Resources
There are four basic types of business entities to consider when starting your conscious company and one hybrid type of... Read More

The Consciously Method™: Your Path To Becoming a Stakeholder Brand™

Rai-mon Nemar Barnes·
Resources

How to Determine Your Business’ Tone of Voice

Team Consciously·
BrandingResources
Let’s face it, when someone starts a business they’re putting a lot of things into motion; how well those things... Read More
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Latest

The first kids rock climbing book made by Consciously and artists Steven Weinberg

Climbing Gym: Reaching Parents to Teach their Kids the Joy of Rock Climbing

Radiant Logic: Helping an Identity Solutions Company Find Its Digital Identity

Consciously values and Values graphic

Brand Purpose Glossary

Nyansa: Helping a SaaS Internet of Things company Plugin, Prioritize and Take Action on their marketing

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Unconscious bias blind spots Stakeholder marketing
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