Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what... Read More
JoinedSeptember 2, 2020
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative... Read More
It’s often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically contributes to... Read More
Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing... Read More
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future.... Read More
The purpose of this study is to improve our understanding of the role of stakeholders in a strategic management context.... Read More
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as... Read More
Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by... Read More
Build conscious leadership into your business. You subscribe to the basic idea that business can do more than make money,... Read More
“This is the management book of the year. Clear, powerful and urgent, it’s a must read for anyone who cares... Read More
Empathy isn’t about being touchy-feely. It’s the ability to step outside of yourself and see the world as other people... Read More
A Radical New Model for Unleashing Your Company’s Potential In most organizations nearly everyone is doing a second job no... Read More
